Von Allan’s APE Report
Part four of Von Allan’s APE report. Need the link at hand:
“Remember, too, that most new books by unknown creators fair poorly. It takes passionate fans and dedicated retailers to change this. It’s also critical to get “gate keepers” involved in the book as early as possible. Advance Reader Copies need to be in circulation and reviewers from Kirkus, Publishers Weekly and the like need to be onside. Even with that, though, it’s extremely difficult for a new book by an unknown author to create any impact sales-wise. Keep in mind here that I’m not talking about unbelievable sales. Just healthy ones. The Book Standard back in 2005 had a fascinating article by Kimberly Maul that described some of this data. The key bit was this, “93 percent of ISBNs sold fewer than 1,000 units in 2004, according to Nielsen BookScan.” This is for the entire 2004 book sales figures in the United States”
